A lot of businesses overlook email marketing, which is unfortunate. Unlike more traditional forms of advertising, email marketing allows even the smallest of firms to make a significant impact irrelevant of their available resources.
Whether it’s a system mail, or a sales mail, email marketing is about delivering a quality service to your customers.
It is an investment - a give and take relationship - and as such, your long-term objective is to build a quality, targeted, responsive list with whom you have a great relationship.
An email marketing campaign can present so many opportunities that other offline methods can’t.
One of the major benefits of email as a tool for communication has been the time that it takes for the iconic message to reach its target recipient, which realistically is a matter of seconds! From the moment you click “send”, your mailing will be sitting in your prospective customer’s inboxes waiting to be opened.
Don't be a sheep and fill your email with meaningless words and content. There is so much you can do with emails, that can be utilized to the benefit of your business. With the implementation of hyperlinks, you can direct the reader of the email straight to your site, thus forming a completely unique and dynamic user experience. This in turn can give your email campaign an element of uniqueness to your potential market.
Email marketing is not geographical. It allows you to reach anybody anywhere. Even businesses with the most minimal amount of resources can reach the global market from their desk and at no additional cost whatsoever! With email marketing the possibilities are endless!
Emails aren’t limited to a single destination, recipients can forward your emails to their friends if they feel your email has relevance to their needs, or they could even be shared on social network sites! This automatically increases your reach and provides your email with more virality.
Accurate sources of feedback are easily obtained during an email marketing campaign. The reason for this is that email allows your customers to communicate with you using very little effort. These communication links provides valuable information on what you could do to improve etc.
Ultimately, email marketing campaigns are naturally simple to rack and analyze, making it easy to evaluate the success rate of the campaign. Many email service providers enable you to track activity down to individual recipient level, so you can see what a named individual has done on receipt of your email, and follow up accordingly.
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